Visibility Studio

case studies

High-Quality Lead Generation for Top Authorized Zoho Partner

Generated 77 high-quality leads targeting manufacturing decision-makers with a Meta campaign, achieving less than 1% spam and establishing their authority in the industry. Objective: TWT, an authorized Zoho partner, sought to generate high-quality leads within the manufacturing industry while minimizing spam leads. Their goal was to reach decision-makers and establish their expertise as a trusted partner in the Zoho ecosystem. Challenges: Generating leads that were both relevant and of high quality proved to be a challenge. Previous campaigns resulted in a high percentage of irrelevant leads and spam, and there was a need for a strategy that would efficiently target the right audience. Our Approach: To overcome these challenges, we devised a highly targeted advertising strategy using Meta platforms (Facebook and Instagram). This allowed us to focus on the decision-makers in the manufacturing sector, ensuring that only highly relevant leads were generated. Results: The campaign was a success, producing: Conclusion: The campaign successfully demonstrated the importance of highly targeted ad strategies and engaging, industry-specific content. TWT’s ability to generate high-quality leads with minimal spam has significantly boosted their standing as a trusted Zoho partner in the manufacturing sector, driving future growth and business opportunities.

case studies

Festive Sales Surge with Targeted Visual Campaigns for Artisanal Gift Creations

By targeting families celebrating Varalakshmi Nonbu, the client saw a 40% rise in website traffic and a 30% increase in sales. The campaign achieved a 4x ROAS, effectively engaging festive shoppers. Dyuti Gifts saw a 40% surge in website traffic and a 30% increase in sales, achieving an impressive 4x ROAS during the Varalakshmi Nonbu campaign. Objective: Dyuti Gifts aimed to drive sales of their beautifully crafted return gifts for the Varalakshmi Nombu and Navratri festival. The challenge was to reach the right audience and increase engagement during the busy festival season, all while maintaining a strong return on ad spend (ROAS). Challenges: The key challenge was standing out during the festive period, when shoppers have multiple options for return gifts. Dyuti Gifts needed to showcase their unique and traditional items while appealing to the cultural significance of Varalakshmi Nombu and Navratri. Additionally, targeting the right audience—families celebrating the festival—was critical to maximising the effectiveness of their ad budget. Our Approach: To achieve the desired results, we launched a highly targeted digital marketing campaign using Facebook and Instagram ads, designed to capture the attention of families and individuals celebrating Varalakshmi Nombu and Navratri. Here’s a breakdown of our strategy: Results: The campaign was highly successful, delivering strong results across the board: Conclusion: This case study demonstrates the power of combining visual content, cultural relevance, and precise audience targeting to drive festive sales. By creating a campaign that resonated emotionally with the target audience, Dyuti Gifts was able to stand out during the Varalakshmi Nombu and Navratri season, significantly boosting both traffic and sales.

case studies

From High CPL to High Conversion in 3 Months: A Major EdTech Success Story

Through precise audience targeting and ad optimization, we reduced the edtech company’s CPL from ₹450 to ₹80 and increased conversions from 1% to 8-9%, delivering quality leads with under 2% spam in just three months. Objective: Hyper Launch sought to generate leads for their Full Stack Development classes but was challenged by high costs per lead (CPL) and low conversions. Their initial campaign had a CPL of ₹450, with only a 1% conversion rate, significantly hindering their lead generation goals. Challenges Faced: Hyper Launch’s previous ad campaigns were underperforming, both in terms of cost-effectiveness and conversion rates. The high CPL and low conversion posed a significant barrier to scaling their Full Stack Development class enrollments. Their advertising efforts were not targeted enough to reach users genuinely interested in the course, which led to a lot of irrelevant traffic and wasted ad spend. Our Approach: To address these challenges, we executed a comprehensive review of their advertising strategy and implemented the following key steps: Results Achieved: Conclusion: The success of this campaign was driven by our focus on precise audience targeting, creative testing, and ongoing optimization. Hyper Launch was able to achieve sustainable growth, transforming their lead generation process and significantly improving the performance of their Full Stack Development course marketing.

Blog, Articles

A Guide to Google Business Profile for Restaurants

Running a restaurant can be challenging, but one tool that can significantly ease the burden is a Google Business Profile. Imagine having a digital storefront that’s open 24/7, helping potential customers find you, learn more about your restaurant, and even leave reviews—all without you lifting a finger. In this guide, we’ll show you how to use Google Business Profile for restaurants to attract more customers and manage your online presence effectively. In today’s digital age, having an online presence is essential for any business, and restaurants are no exception. While having a website and social media profiles helps, claiming and optimising your Google Business Profile for restaurants can take your online visibility to the next level. Whether you’re a small, family-owned diner or a high-end bistro, this guide will show you how to use Google Business Profile to bring more customers through your doors.  1. What is Google Business Profile? Google Business Profile (GBP), formerly known as Google My Business, is a free tool from Google that allows businesses to manage how they appear in search results and on Google Maps. For restaurants, it serves as a digital storefront that displays crucial information like your hours, location, menu, and customer reviews. Think of it as your virtual restaurant host, greeting customers as they search for a place to dine nearby.  2. Why is Google Business Profile Important for Restaurants? Picture this: a hungry diner searches for “best pizza near me.” If your restaurant doesn’t have a Google Business Profile, it might not show up in those search results. That’s a missed opportunity!  Having a Google Business Profile for restaurants ensures that people looking for a place to eat can easily find your business. It also provides potential diners with essential information like: – Restaurant hours – Directions via Google Maps – Reviews from other customers – Your menu and special offers —  3. How to Set Up Your Google Business Profile Setting up a Google Business Profile is straightforward, and it’s free! Here’s how to do it: 1. Sign in to Google: Use your existing Google account, or create one. 2. Visit Google Business Profile: Head to the Google Business Profile website and click “Manage Now.” 3. Enter Your Business Name and Details: Make sure everything is accurate, especially your restaurant’s address, phone number, and category (choose “Restaurant”). 4. Verify Your Business: Google will send you a postcard with a verification code. Enter the code to confirm your location. Once verified, your restaurant will start appearing in relevant search results and on Google Maps. —  4. Optimizing Your Profile for Maximum Visibility Setting up your Google Business Profile is just the first step. To truly stand out, you’ll need to optimize it. Here are a few key ways to do that: – Choose the Right Categories: Google allows you to pick a primary category and additional ones. Select categories that reflect your restaurant’s offerings—whether it’s fast food, fine dining, or vegan. – Add Keywords: While Google doesn’t use specific keyword tags, naturally incorporating words like “Italian restaurant” or “vegan cafe” into your description can improve your visibility in search results. – Complete Every Field: Google loves complete profiles, so ensure you fill out everything from your website link to your hours of operation. —  5. Managing Customer Reviews Effectively Customer reviews can make or break a restaurant. With Google Business Profile, diners can easily leave reviews that others will see when considering where to eat. Positive reviews help build credibility, while negative ones provide an opportunity to improve. – Respond to All Reviews: Thank customers for positive feedback, and professionally address negative comments. Show you care about your diners’ experiences. – Encourage Reviews: Ask satisfied customers to leave a review—it helps boost your profile in search rankings. —  6. Updating Information Regularly Nothing frustrates a customer more than incorrect information. Imagine someone shows up at your restaurant, only to find it closed because the hours listed on your Google Business Profile are outdated. – Update Hours During Holidays: Be sure to add special hours for holidays or events. – Change Contact Info Promptly: If your phone number or website changes, update your profile immediately. —  7. Using Photos and Menus to Attract Customers A picture is worth a thousand words, especially when it comes to food. Use high-quality images of your dishes to entice potential diners. Here’s what to include: – Photos of Popular Dishes: Highlight your signature menu items. – Interior and Exterior Shots: Show off your restaurant’s ambiance, both inside and outside. – Your Menu: Upload your full menu so diners can explore what you offer before they visit. —  8. Promoting Special Offers and Events Google Business Profile allows you to post updates, promotions, and events directly to your profile. These can include: – Discounts or Special Offers: Attract new customers with time-sensitive deals. – Events: Hosting a live music night or a tasting event? Promote it on your profile to draw in more patrons. —  9. Tracking Your Profile’s Performance Once your Google Business Profile is up and running, it’s crucial to monitor how well it’s performing. Google offers insights that help you understand: – How Customers Find You: Track how many people search for your restaurant directly or through general searches like “restaurants near me.” – Customer Actions: See if people are visiting your website, calling your restaurant, or asking for directions. —  10. Leveraging Google Posts for Engagement Google Posts allow you to share news, events, or promotions directly on your Google Business Profile. Think of it as a mini social media update, but directly within Google Search and Maps. Use these to keep customers updated and engaged. —  11. Utilizing Insights and Analytics Google provides a robust analytics tool within your profile, allowing you to track key metrics such as: – Views: How many people viewed your profile. – Customer Engagement: Track actions like clicks, calls, or requests for directions. – Popular Times: Understand when customers are most likely to visit, helping

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