Generated 77 high-quality leads targeting manufacturing decision-makers with a Meta campaign, achieving less than 1% spam and establishing their authority in the industry.
Objective:
TWT, an authorized Zoho partner, sought to generate high-quality leads within the manufacturing industry while minimizing spam leads. Their goal was to reach decision-makers and establish their expertise as a trusted partner in the Zoho ecosystem.
Challenges:
Generating leads that were both relevant and of high quality proved to be a challenge. Previous campaigns resulted in a high percentage of irrelevant leads and spam, and there was a need for a strategy that would efficiently target the right audience.
Our Approach:
To overcome these challenges, we devised a highly targeted advertising strategy using Meta platforms (Facebook and Instagram). This allowed us to focus on the decision-makers in the manufacturing sector, ensuring that only highly relevant leads were generated.
- Targeted Campaign on Meta Platforms:
We identified key decision-makers in the manufacturing industry, such as managers and executives, through advanced audience segmentation techniques. This allowed us to deliver ads specifically tailored to this group. - Engaging Content to Establish Thought Leadership:
To attract high-quality leads, we created engaging content such as case studies and whitepapers that highlighted how Zoho’s solutions benefit the manufacturing sector. These resources helped build TWT’s reputation as a knowledgeable and trusted Zoho partner. - Optimized Lead Capture:
We ensured that the lead capture forms were optimized, with minimal fields to increase conversions while maintaining lead quality. The content encouraged meaningful engagement, and the lead capture process ensured that only interested parties submitted inquiries.
Results:
The campaign was a success, producing:
- 77 High-Quality Leads:
Through precise targeting and engaging content, we generated 77 leads that were relevant and highly interested in Zoho solutions for the manufacturing industry. - Low Spam Rate:
Less than 1% of the leads were classified as spam, showing the effectiveness of the targeted approach. - Strengthened Brand Reputation:
The campaign not only improved lead quality but also solidified TWT’s reputation as a thought leader in the Zoho ecosystem, building trust among manufacturing industry decision-makers.
Conclusion:
The campaign successfully demonstrated the importance of highly targeted ad strategies and engaging, industry-specific content. TWT’s ability to generate high-quality leads with minimal spam has significantly boosted their standing as a trusted Zoho partner in the manufacturing sector, driving future growth and business opportunities.