case studies

Generated 77 high-quality leads targeting manufacturing decision-makers with a Meta campaign, achieving less than 1% spam and establishing their authority in the industry. Objective: TWT, an authorized Zoho partner, sought to generate high-quality leads within the manufacturing industry while minimizing spam leads. Their goal was to reach decision-makers and establish their expertise as a trusted partner in the Zoho ecosystem. Challenges: Generating leads that were both relevant and of high quality proved to be a challenge. Previous campaigns resulted in a high percentage of irrelevant leads and spam, and there was a need for a strategy that would efficiently target the right audience. Our Approach: To overcome these challenges, we devised a highly targeted advertising strategy using Meta platforms (Facebook and Instagram). This allowed us to focus on the decision-makers in the manufacturing sector, ensuring that only highly relevant leads were generated. Results: The campaign was a success, producing: Conclusion: The campaign successfully demonstrated the importance of highly targeted ad strategies and engaging, industry-specific content. TWT’s ability to generate high-quality leads with minimal spam has significantly boosted their standing as a trusted Zoho partner in the manufacturing sector, driving future growth and business opportunities.

By targeting families celebrating Varalakshmi Nonbu, the client saw a 40% rise in website traffic and a 30% increase in sales. The campaign achieved a 4x ROAS, effectively engaging festive shoppers. Dyuti Gifts saw a 40% surge in website traffic and a 30% increase in sales, achieving an impressive 4x ROAS during the Varalakshmi Nonbu campaign. Objective: Dyuti Gifts aimed to drive sales of their beautifully crafted return gifts for the Varalakshmi Nombu and Navratri festival. The challenge was to reach the right audience and increase engagement during the busy festival season, all while maintaining a strong return on ad spend (ROAS). Challenges: The key challenge was standing out during the festive period, when shoppers have multiple options for return gifts. Dyuti Gifts needed to showcase their unique and traditional items while appealing to the cultural significance of Varalakshmi Nombu and Navratri. Additionally, targeting the right audience—families celebrating the festival—was critical to maximising the effectiveness of their ad budget. Our Approach: To achieve the desired results, we launched a highly targeted digital marketing campaign using Facebook and Instagram ads, designed to capture the attention of families and individuals celebrating Varalakshmi Nombu and Navratri. Here’s a breakdown of our strategy: Results: The campaign was highly successful, delivering strong results across the board: Conclusion: This case study demonstrates the power of combining visual content, cultural relevance, and precise audience targeting to drive festive sales. By creating a campaign that resonated emotionally with the target audience, Dyuti Gifts was able to stand out during the Varalakshmi Nombu and Navratri season, significantly boosting both traffic and sales.

Through precise audience targeting and ad optimization, we reduced the edtech company’s CPL from ₹450 to ₹80 and increased conversions from 1% to 8-9%, delivering quality leads with under 2% spam in just three months. Objective: Hyper Launch sought to generate leads for their Full Stack Development classes but was challenged by high costs per lead (CPL) and low conversions. Their initial campaign had a CPL of ₹450, with only a 1% conversion rate, significantly hindering their lead generation goals. Challenges Faced: Hyper Launch’s previous ad campaigns were underperforming, both in terms of cost-effectiveness and conversion rates. The high CPL and low conversion posed a significant barrier to scaling their Full Stack Development class enrollments. Their advertising efforts were not targeted enough to reach users genuinely interested in the course, which led to a lot of irrelevant traffic and wasted ad spend. Our Approach: To address these challenges, we executed a comprehensive review of their advertising strategy and implemented the following key steps: Results Achieved: Conclusion: The success of this campaign was driven by our focus on precise audience targeting, creative testing, and ongoing optimization. Hyper Launch was able to achieve sustainable growth, transforming their lead generation process and significantly improving the performance of their Full Stack Development course marketing.