By targeting families celebrating Varalakshmi Nonbu, the client saw a 40% rise in website traffic and a 30% increase in sales. The campaign achieved a 4x ROAS, effectively engaging festive shoppers.
Dyuti Gifts saw a 40% surge in website traffic and a 30% increase in sales, achieving an impressive 4x ROAS during the Varalakshmi Nonbu campaign.
Objective:
Dyuti Gifts aimed to drive sales of their beautifully crafted return gifts for the Varalakshmi Nombu and Navratri festival. The challenge was to reach the right audience and increase engagement during the busy festival season, all while maintaining a strong return on ad spend (ROAS).
Challenges:
The key challenge was standing out during the festive period, when shoppers have multiple options for return gifts. Dyuti Gifts needed to showcase their unique and traditional items while appealing to the cultural significance of Varalakshmi Nombu and Navratri. Additionally, targeting the right audience—families celebrating the festival—was critical to maximising the effectiveness of their ad budget.
Our Approach:
To achieve the desired results, we launched a highly targeted digital marketing campaign using Facebook and Instagram ads, designed to capture the attention of families and individuals celebrating Varalakshmi Nombu and Navratri. Here’s a breakdown of our strategy:
- Audience Targeting: We carefully identified the audience most likely to engage with Dyuti Gifts’ offerings, which included families preparing for Varalakshmi Nombu, Navratri and individuals seeking unique return gifts. By targeting specific age groups, cultural communities, and interest segments focused on festive shopping, we ensured that the ads reached those genuinely interested in these products.
- Engaging Visual Content: Vibrant and festive visuals were at the heart of the campaign. The ads featured stunning images of Dyuti Gifts’ silk and glass-painted return gifts, along with videos that showcased the craftsmanship behind the products. The visual appeal helped to draw immediate attention and create a strong connection with the festive mood of Varalakshmi Nombu and Navratri.
- Culturally Relevant Messaging: The ads not only showcased the beauty of the gifts but also emphasized the significance of Varalakshmi Nonbu, Navratri and the joy of gifting during the festival. We created content that highlighted the importance of giving thoughtfully chosen return gifts, which struck a chord with the audience and enhanced emotional engagement with the brand.
- Promotional Strategy: Alongside the visual content, we offered limited-time discounts and exclusive offers on return gift sets, encouraging immediate action. This sense of urgency helped in driving conversions and boosting sales within the short festival window.
Results:
The campaign was highly successful, delivering strong results across the board:
- Increased Instagram Profile Visits: The ads generated a 40% increase in website traffic, driven by targeted outreach and visually engaging content.
- Boost in Sales: Dyuti Gifts saw a 30% increase in online sales during the Varalakshmi Nombu and Navratri season, which was a direct result of the festive campaign.
- High ROAS: The campaign delivered a return on ad spend (ROAS) of 4x, ensuring that Dyuti Gifts received a strong return on their investment in digital marketing.
Conclusion:
This case study demonstrates the power of combining visual content, cultural relevance, and precise audience targeting to drive festive sales. By creating a campaign that resonated emotionally with the target audience, Dyuti Gifts was able to stand out during the Varalakshmi Nombu and Navratri season, significantly boosting both traffic and sales.